Tourist value potential 結果共1筆

The Tourism Administration plans to launch a new travel program called ＂Golden Years＂ (凰金遊程Golden Years) next year, targeting senior travelers in response to Taiwan’s aging population. With an estimated senior travel demographic of 4 million individuals, Taiwan sees a potential tourist value of up to NT＄120 billion. Deputy Director-General Lin Hsin-Jen expects a 10% to 20% growth in output value, reaching NT＄120 billion, with domestic tours for the elderly market accounting for approximately NT＄40 billion and international travelers adding NT＄60 billion. Travel agencies and hotels are now focusing on marketing efforts and introducing 11 Golden Years itineraries to cater to this demographic’s preferences. Discounts and leisurely itineraries are being offered to accommodate the spending power of senior travelers.